Mobile Will Change Commerce as We Know It
Consumers have bought into mobile technology hook, line and sinker and it’s changing the nature of shopping. During the 2011 holiday season, according to the Pew Research Center, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews. And 19% of those who searched for a better price on an in-store product eventually bought the product online.
Merchants are also leveraging mobile technology to drive more traffic into stores, increase sales and loyalty of their customers. In a research paper by the National Retail Federation (NRF) Shop.org working group, 48% of retailers interviewed report having a mobile-optimized website; 35% have deployed an iPhone app; and 15% offer an Android app and an iPad app.