Middle East and Africa | Change

Cards & Payments Middle East 2014 Highlights

Verifone’s regular trip to Cards & Payments Middle East this year took us back to Dubai. With attendance up by 45% last year, the event was more vibrant than previous years and was a great opportunity to engage with the rest of the payments industry.

Innovation was firmly on the agenda at this year’s event – with retailers looking at new ways to engage with consumers and provide an integrated customer experience across all of channels. By incorporating market-leading payment technology, security, customized applications and multiple connectivity options, Verifone has demonstrated how it is broadening opportunities to enhance the point of sale experience and create new revenue streams for retailers and banks across the Middle East and Africa.